![]() BA Hons Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning. We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students. Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. |
![]() Boost your career and study an MSc in a variety of business disciplines. Postgraduate courses in marketing tend to fall under the remit of business schools and will usually focus on a more theoretical understanding of marketing, such as customer psychology, strategy and branding, as well as covering areas such as international marketing and digital marketing. |
![]() Our industry links and the practical focus of this course will help your CV stand out from the crowd. To help you prepare for any marketing career, you will learn about the three core elements of modern marketing.: marketing to consumers. |
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![]() Learn about contemporary and global emerging trends, you will focus on areas such sustainability marketing, consumer insight, digital transformation, marketing automation, creativity, engagement marketing and approaches to marketing communication that reflect and engage more diverse consumers. DMU offers a range of scholarships to support our students. |
![]() It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations. Our recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager and senior digital marketing consultant for employers such as Barbour, Barclays, Microsoft and Nintendo. |
![]() You will have more freedom and take ownership of your marketing degree in the final year, having experienced both theoretical, applied and practical aspects of the subject, with more module choice to tailor your studies to your interests and specialist areas. With our BSc Marketing degree accredited by the Chartered Institute of Marketing CIM, Aston University gives students the opportunity to gain marketing professional qualifications highly sought after by employers alongside their academic studies, thus ensuring that we are equipping students with the best opportunities for a successful marketing career. |
![]() What is inbound marketing? One quick definition we at HubSpot use is to think of outbound marketing as push marketing and inbound marketing as pull. Rather than interrupt customers with disruptive ads or unethical sales tactics, you attract them via valuable content that helps them accomplish their goals. |
![]() Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. |